Davido started 2017 on a dramatic note and the year has so far been quite dramatic, bumpy and most of all awesome for him.
For starters, OBO suffered a major hangover early in the year due to a frustrating spell in 2016 with global music giants Sony. 2016 wasn’t exactly the year for David Adeleke as the singer failed to pick up any awards due to an alleged creative battle with Sony Music.
1.Going back to basics
Right back to ‘17, the DMW honcho had learnt his lessons the hard way. He had struggled to do music with foreign appeal, hence he decided he was going back to basics, sticking with the African sound. That also meant changing a few things that were in anyway slowing down his growth. Kamal Ajiboye, his manager for four years received the axe as Davido cut him loose from his team. As expected Davido stirred up another ruckus by sacking Kamal and reinstating Asa Asika his first manager.
Getting back to the drawing board was inevitable because his career would have hit stalemate if something drastic was not done ASAP. He needed a lift.
2. Finding & Riding On The Pon Pon Sound
Going back to basics was just the magic Davido needed to rule the airwaves again. Here is how the journey to a super dope year began for the former BET award winner. The singer hooked up with buzzing colleague and music producer Tekno who produced arguably the biggest song in Africa, ‘IF’.
Since its release ‘IF’ has gone viral even across the boundaries of Africa. Several American stars have caught the bug from the infectious tune from Davido .
Omarion was caught on cam vibing to the song. R&B great R.Kelly couldn’t help but do a remix to it, plus hundreds of covers to the song have been done within Nigeria. And the fame goes on.
‘IF’ was a monster hit but Davido wasn’t going to slow down or wait too long to release some fresh music. Then ‘Fall’ happened. Going back to basics and employing the ‘pon pon’ music seems like a master stroke. Without long ‘Fall’ was everywhere. You know a song is without a doubt a monster hit when children from the streets chant to the lyrics of the song. The use of ‘ Banana’ as euphemism became much stronger and widespread, jokes were spun around the subject. ‘ Money fall on you, banana fall on you ’ slogan began to rule the streets just when ‘30 billion for the akant’ was becoming too familiar and cliche. Boooom! This simply meant Davido had succeeded in delivering back to back smash hits within four months. What made these songs resonate well with Nigerians

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