In a recent PR campaign for Ceska Pojistovna, the largest insurance company in the Czech Republic, Carl – an African Grey parrot – pulled off a major publicity stunt. Carl, the parrot, was trained to sell pet insurance by a Hollywood animal handler.
Over a 3 month period, Carl was taught to bark the words ‘car insurance’. He was taken on a country-wide tour around major pet stores. Carl’s custom-built ‘office’ had a built-in tablet and a pre-loaded landing page that prompted visitors to buy insurance.
Overall, the creativity of the PR practitioners engaged to provide publicity for the insurance firm, did prove to be a major headline-grabbing stunt, which impacted positively on the bottom line of the Insurance firm.

SOURCE MEDIA ACCENT NIGERIA Blog: READ MORE HERE: https://mediaaccent..co.ke/2017/11/how-african-grey-parrot-became.html?m=1