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Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by GLeesMODEL(m): 9:39pm On Nov 29, 2017
Balmoral Exploits The $40 Billion Nigerian Drinks Industry

Three-Day International Drinks Festival Comes up Between December 1 and 3 in Lagos


All is set for the first ever International Drinks Festival in Nigeria organized by the Balmoral at the Federal Palace Hotel, Victoria Island, Lagos. The event is expected to attract over 25000 people to witness the transformation that two friends, Ezekiel Adamu and Akin Eso are bringing to the Nigerian drinks industry, with an estimated value of $40 billion.

The festival is expected to be a huge market place where drinks will be sold at prices far less than regular.  This is why the organisers chose December, when people tend to buy more drinks for the year end festivities. The three-day event kicks off on December 1 and will run through till December 3.

Both men are very familiar with the industry. Akin Eso is the convener of the popular wedding exhibition known as Wed Expo while Adamu is the Chief Executive Officer of the popular Balmoral, known for its cozy venues. The two friends have always had a symbiotic relationship which is now elevated to a new level. With the new working relationship, Balmoral has become a 360 events solution company spearheaded by three executives: Akin Eso who is the Chief Operating Officer, Goke Obembe, an Executive Director and Ezekiel Adamu who still retains his position as the Chief Executive Officer.

With their vast resources and knowledge, they are united in their quest to take Balmoral to a greater height.  Together, they have brought some outstanding and far-reaching changes to the brand. Some of the changes that are visible include Balmoral Life which is the strategic thinking, marketing and ideas arm; Balmoral Exhibitions, Balmoral venues and Balmoral Hospitality.

"We intend to create own events and we will also partner with people to develop their own ideas. Our major concern is to create innovative platforms that are tailor-fit for specific sectors of the economy. The International Drinks Festival is the flagship brand that we are launching. We are going to have several other brands under the Balmoral group next year. What we pride ourselves on now is creating platforms for industries.” says Eso.

"With the International Drinks Festival, we are creating platforms whereby we have the drinks summit, which is where the business of drinks is being discussed. We have the exhibition, where the real brands will be able to showcase and also meet consumers as well as the hotel owners, club owners and the general public, then we also have the beer village which is more like an entertainment hub, whereby you have food and soft drinks. On the last day, we have the concert."

A major entertainment offering at the festival is the Flair Bartending Show, where the performers will display astonishing bottle juggling skills. An appetizing teaser of things to come at the main event was showcased last August. Having a mini-show four months ahead in itself was a never-before-seen novelty in Nigeria. It was all they needed to convince brands and other participants that the main event was going to be a different experience.

However, with so much entertainment surrounding the event, Eso is quick to point out that the festival is more than just having fun.

“We are not just having an entertainment event. What happened in the past was just an entertainment event, everybody comes to drink and have fun. We have that as a small part of what we are doing in total. The beer part of it is the entertainment part. We still have the B2B part, where the general managers of hotels, the owners of clubs, top level management in drinks companies, government agencies like NAFDAC, Customs, SON are coming to and discuss how to take the drinks industry forward. Customs is going to be talking on importation, We have SON to talk on standards. NAFDAC will talk on how brands that want to come into Nigeria or even the small brands that want to register because you have a lot of people now making smoothies and different kinds of drinks. NAFDAC will be there to discuss how to get your NAFDAC certification and the right steps to take. All these agencies will exhibit their services.”

Adamu added: “This is the first event you are going to be seeing a Diageo opposite a Remy Martins; a Nigerian Breweries beside Guinness, Coke beside Pepsi, It is good for the consumers. A lot of people drink wine in this country, they don’t even know what they are drinking. There are a lot of people who don’t have a choice of drink, they just take whatever they see. With proper education, which is why we have the Masterclasses you will be able to understand; from tasting of wine to food pairing- don’t expect to be have Amala with wine. The experts will teach what goes with Amala; and what goes with other wine things."

Among the things the Balmoral big wigs hope the International Drinks Festival will achieve for Nigeria is the collation of reliable and verifiable statistics. A lot of figures are being touted about Nigeria being one of the biggest consumers of beer and champagne. “Yes, Euro Monitor has contacted on their desire to conduct a survey because this is the only time they can meet every body they need to talk to in one place. We are also going to run our individual survey‎ as people come in"

http://www.alexreports.info/2017/11/wow-balmoral-exploits-40-billion.html?m=0

1 Like

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by GLeesMODEL(m): 9:40pm On Nov 29, 2017
@alexreports

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Flexherbal(m): 10:01pm On Nov 29, 2017
Adamu added: “This is the first event you are going to be seeing a Diageo opposite a Remy Martins; a Nigerian Breweries beside Guinness, Coke beside Pepsi, It is good for the consumers. A lot of people drink wine in this country, they don’t even know what they are drinking. There are a lot of people who don’t have a choice of drink, they just take whatever they see. With proper education, which is why we have the Masterclasses you will be able to understand; from tasting of wine to food pairing- don’t expect to be have Amala with wine. The experts will teach what goes with Amala; and what goes with other wine things."
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Nostradamu(m): 10:09pm On Nov 29, 2017
Story for the Gods, drink na drink. Weda with Amala, Iyan, Fufu etc, all na for stepping down.

<p>Shikena</P>

3 Likes

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Super1759: 10:10pm On Nov 29, 2017
'f
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by nictech: 10:10pm On Nov 29, 2017
RIP
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by nairavsdollars(f): 10:10pm On Nov 29, 2017
Ambode should ban this event. All these drunk partipants will cause accident on our roads

12 Likes 1 Share

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Spanner4(m): 10:10pm On Nov 29, 2017
grin


U mean am......
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by ladensmith(m): 10:11pm On Nov 29, 2017
ok
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Nobody: 10:11pm On Nov 29, 2017
nairavsdollars:
T

Yaba-Left MVP
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Bodmas60(m): 10:12pm On Nov 29, 2017
Hmmm.. let's drink to stupor!!

2 Likes

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by gudnex22(m): 10:13pm On Nov 29, 2017
nictech:
RIP
seconded
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Khaliyah(m): 10:15pm On Nov 29, 2017
Make kwale boys nor catch una, cus the organizers of the event go wreck!!!

2 Likes

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Keywordconcept(m): 10:18pm On Nov 29, 2017
I find this funny
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Nobody: 10:19pm On Nov 29, 2017
Tagbo for like this kind tin..




God forgive me.
RIP Tagbo
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by oochi123(f): 10:25pm On Nov 29, 2017
Make Una drink small small o.we no wan hear another story o.awoof don show
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Seequadry(m): 10:33pm On Nov 29, 2017
Lol... Am going with my wobe bag

1 Like

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by SweetJoystick(m): 10:34pm On Nov 29, 2017
See how she be like masquerade all in the name of make up
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by chyckxx(m): 10:42pm On Nov 29, 2017
Khaliyah:
Make kwale boys nor catch una, cus the organizers of the event go wreck!!!
Na Kwale boys drink pass? grin
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Khaliyah(m): 10:53pm On Nov 29, 2017
chyckxx:
Na Kwale boys drink pass? grin
Boss Niggas overthere drink like madt
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Nobody: 11:04pm On Nov 29, 2017
Free drink


Waffi go storm Lag.
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by pol23: 11:07pm On Nov 29, 2017
Dem no publicise the event well oo..
People like me for take 3 days leave..

2 Likes

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Realhommie(m): 11:17pm On Nov 29, 2017
Khaliyah:

Boss Niggas overthere drink like madt
Na beer dem for dey smart, dem dey drink beer like fish.
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Lilimax(f): 11:26pm On Nov 29, 2017
Proverb 31:6 - Give strong drinks to him that is ready to perish and strong wine to a bitter soul shocked
***Davido three late friends are still come to my mind*** embarassed

3 Likes

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Nobody: 11:56pm On Nov 29, 2017
pol23:
Dem no publicise the event well oo..
People like me for take 3 days leave..
They did o. 9mobile has been sending me messages non-stop about it.
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by herkeym001(m): 11:58pm On Nov 29, 2017
nairavsdollars:
Ambode should ban this event. All these drunk partipants will cause accident on our roads
You deserve a ministerial post. President Buhari, oya appoint this my guy

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by herkeym001(m): 12:00am On Nov 30, 2017
Drinking galore

1 Like

Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by cooltola(m): 12:25am On Nov 30, 2017
while drinking alcohol is celebrated, the reality is that there are many alcoholic suffering from addiction to alcohol.
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by Jaculze(m): 12:29am On Nov 30, 2017
Re: Balmoral Organizes 3-Day International Drinks Festival In Lagos (Photos) by chyckxx(m): 1:03am On Nov 30, 2017
Khaliyah:

Boss Niggas overthere drink like madt
Lol, yeah but not like they're different from people in other parts of the country.

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