Web today, is a blend of billions of brands, millions of users, unlimited Opportunities and a vast SEO market. With each passing day, the entire global landscape is changing due to technological revolutions. The corporate world is the segment that these revolutions are affecting the most. Today, thousands of websites are there just at a single click, when you log into the web. Every website is generated with lot of money being put as investment; however, not everyone brings the desired results to its owner.

You might have thought the reason behind this. Why only a few websites are displayed at first when you Google any term, phrase or keyword. As an ordinary user, you might not have ever thought about that but if you are entrepreneur, doing business online, having social media presence for your brand, then this is the area you would have always been concerned about. As an entrepreneur, what would you want for your website? Definitely more visitors, increased visibility, brand promotion, potential customers and sales. This is where the concept of SEO comes into an action.

Whenever a user enters any term or phrase or keyword in search engine like Google, Bing, Yahoo etc., to search about it, search engine generate the results automatically. The search engines “spider “or“ crawl” the websites and then display the websites at the top which they consider most appropriate correspondent to entered term or keyword. Search engines are unique websites designed in such a way to help users find a lot of information available online.

The listing that a search engine generates largely depends upon its search engine optimization in terms of design, content, link, promotional strategy, social networks, and so on. The higher the search engine optimization of the website, the more likely that it will be given a higher rank by search engines.

To get your website search engine friendly, you need to know the concept of SEO and criteria of ranking on search engines like Google and other search engines. With each passing year, SEO is getting more complex as Google rolls out revisions and changes in various rules. This is particularly challenging for small entrepreneurs and businessmen who don’t have much time or
Do not sufficient resources to cope with them and remain updated.

What Is Search Engine Optimization?

The concept of SEO was quite unknown up to last few decades. People were unaware of the concept of utilizing SEO techniques and tools for managing their websites. Businesses could not imagine that SEO can help them improving the ranking of their websites, drawing maximum web traffic, attracting more customers toward their brands, and competing strongly with their competitors in the market. The advent of Internet made the SEO come into sight.

If we talk about the development of SEO concept then the number of pages or files that early search engines used to hold was in between hundreds and thousands only, and they used to come across perhaps two to three thousand search queries per day. Now, top search engines
Index consists of three trillion pages and cater around three billion queries per day.

Every search engine has particular criteria to rank websites. With each query entered by users, the search engine crawls into the websites and picks the best ones that successfully meet the criteria. These are the websites that search engines consider as the most optimal and best-fitted result in response to a specific query. When you enter any word or phrase (keyword) in a search engine, the very first page you see, shows the most optimized websites in response to your query.

The SEO techniques that most businesses are practicing essentially take into consideration the functioning of different search engines, what keywords the visitors have been searching for, the
significance and density of those keywords, and what search engines people are using the most.

For businesses who lack in-house expertise to develop and run their own SEO marketing campaign, they usually outsource it to specialized SEO companies, which work together To make the website as optimized as possible. SEO companies hire SEO writers, designers, content providers, link builders, lead generators, affiliates, and so on. These all are SEO
Practices.

Benefits of SEO

Without SEO, your website will remain in darkness. A well-optimized website holds higher probability of getting top most positions in different search engines, helping you making your website visible to potential clients.

1. The low-cost results (as compared to PPC and AdWords)
2. Clear-cut boost in traffic generation
3. More brand credibility: exploiting the fact that “people trust Google”
4. Better return on investment as compared to normal ads
5. Your competitors are getting optimized!
6. Taking business to another level
7. SEO makes your site stand out among millions of other websites!
8. 60% of visitors go for the first result on Google!
9. Enjoy access to data
10. Permanent results
11. Cost

By reading this post, you may have come to know how good and effective SEO is important and its benefit to your website, and if you have not done SEO or you don’t have a good one for your website I think this post is for you, have you been ranking zero on google or no visitors on your website you are in the right place, we professional in SEO issues and we can also teach you same to be like us.

Let us teach you how to do an effective SEO and you will find your website at the top of the Google search result page.

Your Internet Friend
+234 90 60 141 365
Godwin