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Google Now Using Page Speed In Mobile Search Ranking by akinjuly77(m): 3:47pm On Jan 18, 2018 |
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches. The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. We encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance. Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions. Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages. PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations. Work on a better Page Speed Result. Source : https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html?m=1 [url=climaxbox.com.ng]Build a Responsive Website with excellent Page Speed and built with a Marketing Funnel in Mind. [/url] |
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