The fast food value chain recorded an impressive performance despite the economic recession of 2016 and early 2017. The growth recorded is not unconnected with the birth of food delivery startups in major cities across the country.

These startups dominate the fast food chain as more people now prefer to order their foods from the comfort of their offices or homes and in the twinkling of an eye, the delivery man knocks at the door. Most fast food retail outlets now have home delivery services coupled with strong online presence where people can order the meals of their choice.

Waiting time for food delivery is dependent on the distance from the restaurant to the customer’s location. Hence, restaurants that have a network of branches have advantages in this regard. (e.g. Domino’s Pizza)
This article seeks to review the fast food industry in 2017 and project a general outlook for 2018.

Major food outlets that dominated 2017

Jumia Foods: (formerly Hello Foods) boasts of a good selection of over 120 restaurants around popular cities in the country.
The platform has a mobile app through which customers can make their menu selections from the nearest restaurants for home delivery. The platform allows customers to pay for food on delivery with extra charges like service fee, container charge, as well as VAT.

Domino’s Pizza: Nigerians no doubt love good food and their love for pizza is amazing. Domino’s Pizza seems to be the market leader in this segment.

The restaurant has witnessed rapid expansion since 2012 and now has over 120 locations in major cities across the country. Domino’s Pizza has 27 stores spread across major locations in Lagos and this has helped in faster delivery of food to customers. Orders are usually via phone calls.

Chicken Republic: It started operations in 2004 and has witnessed rapid expansion – it currently has 65 locations across the country.

The food menu ranges from African spiced chicken, to burger and sandwiches. The fast food house, as part of its corporate social responsibility, recently partnered with Airtel to feed over 5000 less privileged people in Lagos during the yuletide season.


READ MORE: https://nairametrics.com/fast-food-chains-will-make-even-more-money-in-2018/

Cc:@lalasticlala

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