Starting and growing a business is not for the faint-hearted. You need to get a good idea, an idea that has been tested and verified, discover a profitable niche and research your target audience. Whether you are selling your products or offering a service, Getting the word out about your products/services is becoming more difficult and time-consuming. Without carefully planned marketing strategies staying in business and making profit becomes unattainable.

So are you looking for ways to rapidly grow your business this year? Want to know the marketing techniques that can help you generate new customers, retain old customers?

Here are 11 Types of Marketing Strategies that will boost your business growth.

1. Blogging

If you don’t own a blog, you need to start one immediately. You don’t have to own a website or a blogging platform to write your blog, Use platforms like Quora to answer questions, Medium to post contents or better still take advantage of Linkedin publishing platform to write insightful and fresh contents. Leverage on the power of these high authority websites to increase your reach and build your brand.

2. Social Media

You obviously cannot ignore social media in this digital age, Adding social media connections in your marketing strategy arsenal will only benefit your business. It allows you to target your audience more effectively, expand your target audience and brings in new leads, allows instantaneous feedback from customers, Increases website traffic, search ranking, develops customer service relations and loyalty.

3. Video Tutorials

Creating video tutorials is one of the most effective marketing strategies and means of getting your business the needed exposure. It is one of the most marketing strategies for new products, you can offer Step-by-step tutorials, walk through and How-Tos. Solving customer problems with video tutorials will helps demonstrate expertise in your niche, creates a community for your products/services and increase brand loyalty.

4. Search Engine Optimization

SEO can be overwhelming at the onset, there’s no shortcut to success in SEO. But with constant research, analysis and optimizations you will succeed. A careful planned search engine optimization will increase your website trust hence, help your business grow and meet your business objectives.

5. Build A Powerful Lead Magnet

If you want to generate leads online, then your business needs a lead magnet. Lead magnets are one of the best ways to get more email subscribers. Lead magnets can come in form of a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Build a Powerful lead magnet that solves a real problem, promises a free bonus, that is very valuable, super-specific and easily digestible.

6. Linkedin

LinkedIn is important to your business growth because it’s a dedicated business network. According to Statista.com, towards the end of 2016, there were more than 467 million users on LinkedIn, all with the common goal: to connect on a deep, professional level. As a Nigerian business owner you can leverage the growing audience and increase your sales lead by;

- Setting up a LinkedIn Company Page.
- Enhance Your Profile For Search by integrating keywords related to your industry in your profile.
- Grow your network by finding highly targeted customers and connections.
- Promote your business with LinkedIn Groups.

7. Influencer Marketing

The idea of influencer in marketing is to have people who are influential online spread the message about your business for you. It can be in the form of Social Media posts, endorsements, blogger reviews and various other forms of content. Do you know that 62% of consumers are likely to make a purchase if someone they follow on Social Media recommends a product, and Did you know that 92% of consumers have made a purchase after reading about a product on their favourite blog? Influencer marketing is powerful in that it gives you a wider reach, boosts your SEO, Enhances social media presence, Builds customer loyalty and many more. It is a Fundamental Marketing Strategy for your Nigerian Brand. Add this to your Marketing Strategies arsenal and watch your business soar.

8. Facebook Ads with Re-Targeting

Facebook Ads is one of the most effective ways of selling your products or services. You can reach a specific audience with accurate audience targeting, you target by age, interests, location, relationship status etc. But the catch of getting conversion is by re-targeting with Facebook pixel. Pixel tracks every user that comes into your site and you can take advantage of that to build a custom audience. Use Pixels effectively and your conversion will shoot up.

9. Affiliate Program

Most Nigerians don’t understand the power of affiliate marketing as a marketing strategy. Affiliates can provide a good stimulus for growth and expansion. But approaching the right partners is not always easy. You need to have good conversion if you want the bigger affiliate to take you seriously. Anyways you can start building an affiliate program and start reaching out to potential affiliate who can help your business grow. There are many ways to build a successful Affiliate Marketing Program so you don’t get burnt.

10. Email Marketing

Email outreach is one big business growth tool that delivers maximum ROI, you can’t beat the potential of email marketing. While social media marketing might seem more exciting and trendy, email outreach continues to drive results consistently. Statistics offered by eMarketer highlighted that 86% of marketers surveyed listed email marketing as their most effective tool for customer retention.

11. Finally, Don’t forget about existing customers.

We all know that it is important to source for and get new customers for your products/services to make the business sustainable. But, don’t neglect the customers you already have, they play a very important role to the success of your business. As Belle Beth Cooper notes on the Buffer Blog, you could use the “upside-down funnel” approach. This could include making customers feel like they’re part of the business, part of an exclusive club, giving them something extra, and making them feel like VIPs.



What other marketing strategies are you employing in your business for growth?
Are you getting the required results?


Source: https://acecubez.com/marketing-strategies-business-growth/

nice. I wonder why business posts hardly make front page sha.

generalbush:
nice. I wonder why business posts hardly make front page sha.

guess we will have to meet lalasticlala for that.

Nice, well done.

Success formula

Good write-up but it all depends on the product one is offering at a geographical location.. if your market can easily have access to your products and services or can locate you easily you don't need all these. Though having these strategies put in place could facilitate one's business but the nature of the business still matters.

Who are those that tested it?
You sat down in the corner of your...

These are mere theories

@#%&BusinessGrowth

Excellent post

Nice one

generalbush:
nice. I wonder why business posts hardly make front page sha.

I guess you know the reason. I have the same thought.

Great and valuable marketing strategies Kudos OP

wow

Nice one.
.
Joshuamoses101 come and read o.

kudos....

Saved

how does one monetize video tutorials esp on youtube

OK. Thank you.

I hardly comment on Nairaland but could not help this one... See a wonderful topic like this with very little comment...
@Op thank u for this wonderful eye opener, God bless u

Godsonkemz:
Good write-up but it all depends on the product one is offering at a geographical location.. if your market can easily have access to your products and services or can locate you easily you don't need all these. Though having these strategies put in place could facilitate one's business but the nature of the business still matters.

This is so interesting.. Kindly give examples of business that may not require all or some of the tools listed by the op

Selling Plantain chips by the road side, I guess.
By the way, I was going to ask the same question.

guchii:


This is so interesting.. Kindly give examples of business that may not require all or some of the tools listed by the op

Nice info !

But these are just promotional Strategies in marketing. Marketing strategies are broader in scope. Nice 1 tho

pedel:
Selling Plantain chips by the road side, I guess.
By the way, I was going to ask the same question.

You mustn't sell plantain chips in the streets.

Packaging matters.

Business now no comments, if it were to be slayqueen now...

ifeelgood:
Business now no comments, if it were to be slayqueen now...

What is Business Strategy?
Simply put, business strategy is the course of action or set of decisions which assists a business owner, entrepreneur, or manager to achieve specific business goals. This strategy serves as the master plan that the management of a company implements to secure a competitive position in the market. This plan also helps a company carry out its operations, deliver excellent customer service, and achieve the overall business objectives.
Furthermore, this strategy serves as a long term sketch of the desired branding and direction of the business. The business strategy is carefully planned with intent and action and is flexibly structured to achieve business success. It equips a company with a framework to discover, analyze, and exploit beneficial opportunities, sense, and meet potential threats and make optimum use of strengths and resources available to counterbalance weakness and limitations.
A business strategy combines a company’s proactive actions. This is aimed to enhance the company’s market position and overall performance and reactions to unexpected developments and new market conditions. The maximum part of a company’s present strategy is usually a result of formerly initiated business actions and approaches. However, when market conditions turn unexpectedly, the company requires a strategic reaction to cope with that unexpected factor.
In one sentence, a strategy can be formulated both as a proactive response and as a reactive response.

What Does a Business Strategy aim to Achieve?
Comprehensively, a business strategy is designed with the purpose of;
• Perceiving and utilizing opportunities
• Achieving business effectiveness
• Mobilizing resources
• Attracting and retaining customers
• Securing an advantageous position
• Strengthening production, sales, and overall management
• Meeting challenges and threats
• Gaining command over every possible situation.
Levels of Business Strategy
There are three basic levels of business strategies;
• The Corporate Level Strategy
• The Business Level Strategy and the
• Functional Level Strategy
The Corporate-Level Strategy
The corporate-level strategy is a long-range, action-oriented, integrated plan formulated by a company’s top management. The corporate-level strategy is often used to ascertain business lines, takeovers, and mergers, expansion and growth, diversification, integration, investment opportunities, and so many other areas requiring critical managerial decisions.
Business-Level Strategy
The business-level strategies include all the strategies related to a particular business. These strategies serve as a blueprint for the company and cover all the business sectors. It’s what keeps a business running and is developed by managers, who convert the company’s mission and vision into concrete and goal-oriented strategies.
For further Instruction visit https://corporateshepherds.com/

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It is now so obvious that there are many marketing strategies (online or offline) that many people use; in order to promote there businesses. I still believe that digital marketing is evolving in such a way that we will soon see other ways of reaching out to prospects. For example, many organization now believe in the use of mobile phones activities (be it game on the phone, or app advertisement) as a form of marketing to their prospects.
As simple as it may be, marketing is still the bedrock of any business.

To start a business, you need ideas on how to build the business to grow and the means to enhance the audience's awareness of your firm or the brand of your product. This has to do with the effective marketing strategies to meet up with potential clients to patronize your business faster, this aids the fast spread of awareness to customers.