Consulting services are not the easiest products to sell. Because you’re selling something intangible, your buyer’s resistance to buy becomes a lot higher . But there are ways you can make the selling process easier and reduce the resistance to a sale.



Let’s take a look at a practical example – Kimpact Consulting



The company provides business development and human capital consulting services. Here are 3 ways they can establish their brand as an authority and win sales from their target market.....continue here http://oratorconsult.org/2017/12/01/how-consulting-firms-can-reduce-sales-resistance-establish-industry-leadership-and-win-sales/