Payment gateway is the bedrock of E-commerce website in Lagos and the world at large .

The revolution of E-commerce has come to stay and that is not changing any time soon. Businesses who are still stuck to the old ways of doing things might find it hard to survive competitively.

Every business now is trying to have their presence online. They don’t only want people to just know what they do. They want people to be able to carry out transactions online and getting instant value on their platform. It’s an era of convenience and business are updating on a regular basis to stay competitive.

Consumers by their usual nature have brand preference and loyalty. For payment gateway, many factors are responsible for customer preference. Customers often begins transaction for a product of choice online but abandon it halfway to the cart.



Some consumers prefer to see a certain payment gateway before they can be confident to enter their payment information while others will reject a payment gateway for another due to its complicated interface. Too many redirection of a payment gateway may just make the customer abandon their goods in the cart.

Like every other sector, the payment gateways are becoming very competitive. A number of them have come very strong in the industry lately. However competitive the market has become, the market leader is not leaving room for chances as they constantly in touch with their targets.

The new entrants and the challenging brands needs to keep their game in check. Customers’ needs to be aware of their presence. It may not do so well for customers to find out about them at the point of effecting transactions. The brands must make it a duty to make their presence known to their prospective target audience. This way there will be no surprise.

In the e-commerce business in Nigeria today, two notable payment gateway have come out strong and they are actually taking everyone by surprise with their readiness for innovations. Merchants and Consumers needs to look out for Remita and Paystack payment gateway.


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