An environmental support services firm, Breval Tulip, has said that Lagos State Government will earn over N7billion annually from its proposal to the state on commercial waste bin branding.

Mrs. Busayo Binuyo, Executive Director, Corporate Services, Breval Tulip, said this recently during a presentation to the management of the Lagos State Signage Advertising Agency, LASAA on the untapped benefits of waste bin branding.

Speaking at the meeting, Mrs. Binuyo said her company is specifically focused on commercial and industrial waste bin distribution and branding and is hoping to help the state increase its internally generated revenue through branding of the waste bins.

She said that as an environmental support service company Breval Tulip focus primarily on industrial and commercial waste bin distribution and branding.

“This aspect of waste management in Lagos state is currently open to commercial operators and we are hoping to take advantage of this to contribute our quota to the vision for a cleaner Lagos.

“Currently we have over a million waste bins and dumpsters which we are ready to deploy exclusively to commercial and industrial areas. What we are offering specifically is a combination of hi-tech receptacles and revenue through branding.

“Our waste bin containers are made with environmental friendly and high density polyethylene to prevent degradation due to long exposure to harsh tropical weather. The containers are uniquely equipped with trackers to pin point their location and signal the appropriate waste disposal agency when they are full.

“Our bin bags come in different colors to enable users sort their waste into the appropriate bag. We believe that this will further help the state waste recycling programmes since the waste collected would have been sorted out by the users through our color bags. “

On the uniqueness of Breval Tulip waste branding model, she said what they have added to this spectacular waste bin prototypes is a branding opportunity.

“We are offering brand owners an unusual opportunity to reach their target audience by advertising their brands on our waste bins. We believe that this is an idea that will benefit users, brand owners and the state.

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