Fake reviews damage the brand image and repel customers from availing your services. So, it becomes essential to think, how we can approach the online reviews in an ethical way that will produce long-lasting and will build the trust among the users.

Before we move ahead, It is essential to understand the relationship between the review and SEO. Understanding the relationship will help in defining the suitable approach and strategy to optimize the customer review.

In research, it has been found that the mentioning of a keyword or business address in the comments and reviews impact the ranking on the search engines. It also creates an impact on the click-through rate (CTR) of the website. More the clicks, more the relevancy and so higher the ranking. It is essential to understand and define a strategy to earn the positive reviews.

Here are some of them:
1. Seek review from product blogger
2. Respond to the reviews
3. Contact your happy customers
4. [url="https://www.facebook.com/dubaiwebdesigncity"]Use social media[/url] to reach audience
5. Ask right questions to your buyers and clients.

Online reviews play an immense role in building the brand image. They have a huge impact on local search results and play a significant role in traditional search engine ranking.