If you own a business or plan to own one soon, there comes a time you have to think of branding your business and one of the first steps would be to pick a unique business name and then after, design your desired business name and additionally create a logo (if necessary).

Designing a business name/ logo isn't just putting pieces of graphics together until your business name is spelt out. There are several considerations to put into thoughts- colour, theme and elements surrounding your business are of good inclusion but today, we shall look into font styles. Font styles are basically how you choose the words you type to come out like, do you want the words coily and fancy, thick or edgy? I guess by now you have a good idea of what font styles are (if in case you are not at all into graphics or have never typed words in Microsoft word before now).



The font style on it's own carries a theme so the font style you choose can either send out the wrong or the right message (the latter we hope for).

Let's take a look now at some practical examples. Katherine wants to design a business name for her cake business, she plans to call it "Sweet Cakes". Let's look at how font styles can play a role in designing her business name.

Continue reading here: https://justiceokwudike.com/2018/02/the-power-of-font-styling-in-designing-your-business-name-logo/