Hey, is social media really working for your business? Or your strategy has been consistent with the popular song, “One day one day, e go better”? Do you feel confused about which platform to be used to promote your business? Baffled as to why you can’t seem to grow your followers? You have a great business but nobody knows about it or you’re frustrated that the time you spend on Twitter, Facebook, Instagram, Pinterest or YouTube is not helping you get new customers? You might actually be “on a long thing,” if you're waiting for the God of social media to “bless your hustle” one day.


Social media is all about strategy, and sometimes it can become frustrating and complex if you're not doing it right. One critical question you must answer is, why set up your brand on social media? Is it because your competitors are using social media? Is it because your customers are using social media? Not being able to answer those questions before launching on social media will be a waste of time and money. Like any other project or campaign, you need to have goals and a winning strategy.

Chill, Let me assure you that social media can work for your business and it’s important for your business success online. Nevertheless, like I highlighted above, being on popular social media networks like facebook and instagram, using trending hashtags and topics like #KeeptheChangeBae and #TheNigerianSnake, doesn’t automatically guarantee success. Establishing a social media strategy is more than just posting an update informing people that a new product or service is on sale. It’s more than just sharing a piece of relevant information. A social media strategy is a success when you are able to engage and interact with your target audience.

Let’s now highlight why your social media isn’t working for your business and how you can fix it.

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