BRAND YOURSELF FOR THE WHOLE WORLD
Branding simply has to do with creating your own uniqueness through your
own trademark.
When I was growing up, there was this particular soap my father loved
using, the smell of the soap was unique, so unique that when I perceive
the fragrance of the soap, I know my father was having his birth.

That is branding, let your product be known for a particular smell,
color, texture, sound or code. This is what makes people differentiate
you easily from others.

Choose your color theme from day one, decide on your logo, decide on how
you want your customer to view your busines. It is the feelings and
views that people come up with that makes branding what it is.

Book: The Businessman’s Pocket Book
By: Efeoghene Okposio