The publics in public Relations are those groups with common interest affected by the policies of an institution, company, profit and non-profit organisations.
Each organisation tends to have its own particular set of target publics. These target groups are normally identified by their involvement in specific situations or issues which are also of concern to the organisation. Each issue, problem of interest creates its own publics.
Some common classifications of publics:
Latent public: This target grouping comprises those affected by an organization's policies, but may not be conscious of it.
Active publics: This grouping comprises those who are not only aware of how they are affected but take steps to demonstrate it.
Active publics are broken into the following:


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