ICredit: https://www.todhost.com/blog/how-to-get-your-content-on-google's-featured-snippets.html

If you have been using Google search for a while, you would have noticed the shift from just being able to target the top spot to being in the Google featured snippet. Now getting the top position and the desired traffic is not just about the ranking in the top position in Search Engine Result Pages. It is also about being able to get featured by Google.

What Exactly Are Featured Snippet?

It will sometimes show up below ads, but most of the time it’s the very first thing on the page, drawing your attention away from the list of links that shows up below. That is why some SEO have referred to it as position zero(0). This position go by a number of names.. Like we mentioned just earlier, some SEO professionals call this “rank 0” since it goes above the #1 ranking spot in the Google search engine result pages.. Others call them answer boxes or instant answers or, featured snippets. Whatever you call it, being featured is the best position to attain. The featured snippet has in great way disrupted the traditional SEO and even though your website may not rank so well in the Google SERPs, being featured guarantee a steady and great inflow of traffic to your website.

Being presented as a Google featured snippet is extremely valuable for driving organic search traffic. According to Moz, studies show that click-through rates (CTR) increased by 6 percent, and others saw a 20 to 30 percent increase in traffic after their websites were featured as Google Snippets. So doing the best article that attracts Google to feature your post is the most rewarding outcome of your posts. The good thing is that any article can be picked by Google to be featured. You can’t pick and choose when your website will be featured.

Credit: https://www.todhost.com/blog/how-to-get-your-content-on-google's-featured-snippets.html

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