A war has broken out between the bosses at the brands whose customers include the super-rich, royalty and of course, James Bond.

The clash began after Aston Martin’s design chief Marek Reichman said its new £300,000 electric-powered Lagonda prototype, launched at the Geneva Motor Show would ‘disrupt’ the super-luxury market dominated by Rolls-Royce and Bentley by offering ‘guilt-free luxury’ to ultra-wealthy motorists.

Mr Reichman went on to tell motoring magazine Autocar that Rolls-Royce was "an imperfect package for luxury" made to replace a horse, a carriage and a trunk.

He also said executives from Silicon Valley firms such as Apple and Google would be more likely to drive an Aston Martin Lagonda.

Later in the interview, Reichman dropped the bomb into the conversation: “Rolls-Royce and Bentley are Ancient Greece today. I worked on the original Phantom. The brief was Buckingham Palace on wheels. It was important to do that to establish it. But the world has changed, and the royals have changed.”



Separately, Aston Martin chief executive Dr Andy Palmer said that the Lagonda, which is expected to enter production in 2021, would offer ‘guilt-free luxury’ to attract younger wealthy motorists. He added:"If Rolls-Royce is a Boeing 777, then Lagonda will be Concorde. It doesn’t need a big grille."

The remarks provoked a furious response from Rolls-Royce’s chief executive, who suggested Aston Martin was not in the same league as his company.

Speaking to the Financial Times,Mr Muller-Otvos said: "Why are they behaving like this? "There’s enough room for three great British brands – Rolls-Royce, Bentley and Aston Martin. We don’t criticise our rivals".

"It’s not a very gentlemanly way to behave. Why are they saying such things? Let them do their own thing, we’ll do ours. They talk about guilt-free luxury. What does that mean? They don’t understand luxury. I think they are on a completely different league of pricing".

"What they’ve done is not good business. They have zero clue what’s going on in the upper, upper segment, zero. I am sorry to be so blunt.”

Do you agree with what Aston Martin Chiefs said about Rolls-Royce,and do you think it was right to criticise their rivals?

Source https://autojosh.com/car-warsaston-martin-chiefs-mocks-rolls-royces-350k-phantom-model-as-old-fashioned/

Cc Lalasticlala Mynd44

Bang DE DE deng!!!

Abegi what's the difference between legedese and Bentley all na car pls... They all serve the same purpose..

You cannot frustrate and intimidate me with those prices above I am still cruising and loving my 10 nera nunu

Automotive1:


The clash began after Aston Martin’s design chief Marek Reichman said its new £300,000 electric-powered Lagonda prototype, launched at the Geneva Motor Show would ‘disrupt’ the super-luxury market dominated by Rolls-Royce and Bentley by offering ‘guilt-free luxury’ to ultra-wealthy motorists.

Mr Reichman went on to tell motoring magazine Autocar that Rolls-Royce was "an imperfect package for luxury" made to replace a horse, a carriage and a trunk.

He also said executives from Silicon Valley firms such as Apple and Google would be more likely to drive an Aston Martin Lagonda.

“Rolls-Royce and Bentley are Ancient Greece today. I worked on the original Phantom. The brief was Buckingham Palace on wheels. It was important to do that to establish it. But the world has changed, and the royals have changed.”

Cc Lalasticlala Mynd44

Wicked Aston Matin chiefs

Cc Lalasticlala Mynd44

It was never about the beauty. It was always about the luxury and pride.



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I think Rolls Royce is the matured one here,

Aston martins could still be marketed without slander

Talk is cheap......




Many of us are old and love old things!

would love to own both cars when I become a billionaire

Lol Aston Martin ain't serious here.

Mr Reichman went on to tell motoring magazine Autocar that Rolls-Royce was "an imperfect package for luxury" made to replace a horse, a carriage and a trunk

Aston Martin boss is evil

.cool ride. rolls Royce looks too bogus

maberry:
Mr Reichman went on to tell motoring magazine Autocar that Rolls-Royce was "an imperfect package for luxury" made to replace a horse, a carriage and a trunk

Aston Martin boss is evil

I thought I was the only one that saw that punchline.

Its very wrong for Aston Martin to criticise their fellow in d market. Its just a feel of insecurity in my own perspective.

Let them play their game if they have any, than to drag a famous brand into war of words. I still respect the response given by the roll Royce guys. it shows maturity.

Wld still pick a royce over an aston..

honestly rolls royce has changed completely
buh still prefer my bae jaguar

A.M anyday anytime.

Savagery at the highest level



Y Aston Martin be like dis.

Olobe ni gbogbo yin jare...... Wen I have the money I will come and comment.... But nevertheless **silently*:am gonna be rich soon amen::...... Closes thread

RR over Aston anyday!!!

BishopZion:
Why is it like that? why would she let the boy go like that knowing fully well that it doesn't cost a dime to let Jonathan know that the earlier he comes to her rescue the better it is for anyone who wants to leave the shore of the country to North Carolina for distribution of the relieved materials by the so called agents of change.

Are u sure u are OK??

please be sure of what u post before u comment....thanks

Tessie01:
would love to own both cars when I become a billionaire

lol, am with you on dis one

Or rather when u meet and hypnotise a billionaire with that ur irresistible juicy well...

Tessie01:
would love to own both cars when I become a billionaire

Or rather when u meet and hypnotise a billion with that ur irresistible juicy well...

Tessie01:
would love to own both cars when I become a billionaire

Esseite:
Wld still pick a royce over an aston..

I still prefer Roll Royce.. it is made for the Royal elite..

They did not even need to reply.....Anyday anytime a Rolls Royce will always be in a different class of its own. It's just like knowing that if you like buy Samsung S2000 ....iphone go still be iphone.

Let the battle begin...

Having said that I am with Rolls-Royce as far as the top luxury segment is concerned

cyrilamx:
Or rather when u meet and hypnotise a billionaire with that ur irresistible juicy well...

dream big baby

Ebuka2016:
lol, am with you on dis one

billionaire mindset, nice one