So on my way to buy beans and plantain at my usual joint (at least make I chop better before this 19,800 run comot),I saw a new bread label... 2go bread! Then I thought to myself, how profiting would it have been if only 2go had given this a thought.

Anyways, that's just on a lighter note.
What I really want to know is: Can we call 'naming a bread 2go' a business strategy or a sheer sign of lack of Innovation?

maybe the owner source of inspiration was 2go