As I often tell authors, the good news about book promotion is the same as the bad news: There’s always something more you can be doing for your book.

This means that, on one hand, you always have the opportunity to reach new readers, no matter how long your book has been out in the world; your book can’t be “old” to someone who hasn’t yet discovered it.

On the other hand, you can spend so much time on book promotion that you can risk neglecting what got you to this point in the first place: writing.

Read more......http://www.issacharprojects.com/5-everyday-book-marketing-tips-for-authors/