Defined as the act of sending a commercial message, email marketing has been used for quite a long period of time. It was 40 years ago, in 1978, when Gary Thuerk, who worked for Digital Equipment Corporation, sent the first mass email. It was sent to about 400 potential clients and the results were phenomenal as $13 million worth of sales were done. Since then email marketing has really taken off, and the best email marketing services can offer you a serious advantage when it comes to spreading the word about your product online and increasing your brand popularity. This article includes several interesting facts about email marketing.

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