It is the prayer of every startup to drive traffic and generate more lead to his business.

Hmm! Your web designers have done a great job in terms of structure, color preference and otherwise – Impressive; yet your blog posts doesn’t add value to your business.

It is one thing to create a blog post and another to create a post capable of going viral and driving quality traffic to your business.

I would rather not bore you with the importance having a blog on your website (the importance of blog on websites cannot be overemphasized,), rather, my focus is to give you the fundamental tips that if well implemented will help drive organic traffic and generate more leads to your business. More traffic, more lead and finally more customers. That’s how it works, unless customers came based on referral.

The truth is that, most small business owners find it rather difficult to drive traffic and generate more lead with blog posts on their website.

Now, the big question:

Ready to drive traffic and generate more lead to your business with your blog posts? Read my best tips that will help drive organic traffic and generate even more lead for your business.

Do a keyword research before writing your post

Despite the continuous change in the world of SEO, keyword research remain an indispensable strategy when it comes to content marketing (blog post). Keywords research help in optimizing your blog posts for search engines.

So what do you do? Quite simple!

Find proper keywords that people uses to search for the services related to your niche and integrate them on your blog post. To achieve this, put yourself in their (readers) shoes and think like them. You’ll be able to get the right keywords that are using to search for services they want.

Using the right keyword makes it a lot easier for your post to be found on search engine. It might interest you to know that getting your post appear on search engine is not the main thing but where is appears.

There are over 1 million results when a search is made on search engines. This means that, if your blog posts are found on second page of search engines, you are far away from getting the kind of traffic you’re expecting because people don’t usually check the second page and so on.
In fact, most people don’t even know that second page and the rest of the pages exist in search results. So as soon they don’t get what they want on the front page, they quickly enter another keyword and continue with their search.

Keywords research is a vital part of online marketing. The right keywords can get your blog posts on the front page of search result which is mostly where internet users tend to get any information they want.

Having said that, there are tools that can help you know the exact keywords people are using when they are looking for information on search engines.

Create exceptional and irresistible headlines for your blog posts

Ever come across something you swiped through on the internet, but then something about that thing made you go back and have a look at it properly? That’s how your headlines should be. It should posses this aura that would compel readers to click without hesitation.

To drive organic traffic to your website and generate more leads to website, your blog posts titles must be exceptional and irresistible to your audience.

Let me ask you this; what really made you click on this post? I bet is probably because you find the title interesting. Readers are so concerned about what content really a solution to whatever problem they are facing in their business.

So to get your message across to your readers, your headlines must be appealing and catchy enough to make them want to click and read.

The truth is, the way you craft your blog post title would determine how much views you’d get. In other words, the more catchy your headline, the better your advantage of beating the odds and getting what you’ve taken time to write read by a larger internet users.

Write informative and engaging posts:

The focus of every blog writer is to inform, educate and engage readers.

You’ve found the right keywords internet users are searching for on search engines. You also did good job in crafting an awesome blog post title – Very well!

But then, how engaging is your blog post?

Writing a powerful blog post title will compel readers to click through but it won’t sustain their interest on the post. The quality of the body of your blog post is what will sustain readers interest on your web site. so write exceptionally.

If your content is poor, you will eventually get traffic through your headline but you will be disappointed that your visitors won’t last ten seconds on your site because the post lack engagement.

There are two types of traffic: quality traffic and poor traffic.

While quality traffic helps you generate lead to your business, poor traffic won’t add any value to your business instead it will affect your SEO ranking.

Poor blog post can increase bounce rate on your website. This will not affect your SEO but will lead to poor conversion rate since people won’t be able to complete their mission for clicking on your post in the first place.

When writing your blog post, sit tight, think and craft a quality content that will sweep your readers off their feet.

Honey can never be less sweet!

Quality blog post speaks for itself because it’s a KING. Learn how to write quality content.

Make you posts easy to Share on social media:

Having your post shared on social media is one hell of a method to getting organic traffic to your website.

As you know, social media marketing have gone beyond the usual casual conversation we witnessed in the time past to be one of the most effective marketing strategy to grow businesses in this 21st century.

So if you want to drive more traffic and also generate more leads to your business, then consider making it easier for readers to share your posts.

In some cases, you find out that some websites unintentionally hid their share buttons. Your share option should be visible to your site visitors for easy click and share.

You should also know that increasing your sharing frequency also increases the reach of your blog posts promotion. When your post is shared use the following plugins ( SumoMe, Social Locker, Shareaholic.com etc.) to build your readership.

Promote your blog post

Most businesses (especially small businesses) may use tight budget as an excuse to keep their mind off promotion campaign for blog post. Campaign can help you business get more traffic.

You’ve done your best to craft quality content but it’s right you know that writing good content is not enough.

Want to drive organic traffic to your website? Leverage the power of promotion campaign on social media and enjoy the benefits.

As a start up, consider building your brand with little or no money. People need to know about your services but you cannot get such awareness without promotion.

There are ways you can promote your blog posts aside using paid campaign which is self-promotion campaign. With this campaign (self-promotion), you can drive massive traffic to your website and possible leads.

How it works: When you publish a new post, email it to your friends and ask them to share among their friends or through words of mouth. Dude! there’s no shame in that.

Also consider been active on social media platforms – here am not talking about your personal social media, i mean your social media business pages. If don’t have any consider creating a business page on relevant social media platforms.


Being socially active will not only generate traffic to your business but will also help you build your brand. And besides, the more active you are on social media the more your followers will read and also share your post.

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Final thought.

I understand that most business owners, especially the ones with a website do not have time to go through the hassle of drafting quality blog post – Let’s Backdesk Innovative Solutions help you manage your online presence to not only drive traffic to your website but also engage your specific targeted audience with quality contents capable of converting your leads to actual paying customers.