Sales letters are excellent tools for companies to generate leads. Whether you’re strictly online only or a brick-and-mortar business, both snail mail sales letters and emails can drum up hot leads that you can convert into sales. But — and this is big — only if you get it right.

Copywriters and content marketers should hone their sales letter skills. At some point, a client may ask you to write a bona fide sales letter, prospecting email, or a landing page. They all need certain elements to convert.

There are plenty of “experts” out there who spout off how best to write a sales letter. Let’s focus on what not to do when writing your sales letter so you can avoid these common pitfalls.

Read more.......http://www.issacharprojects.com/how-not-to-write-a-sales-letter/