Email marketing is one of the most effective tools that nowadays a business can use to drive a cold lead into potential customer.

Just think that e-mail marketing is 40 times more effective than social media in customer acquisition and sales generation.

You cannot afford to ignore it.

After collecting your visitor’s email, you have to develop a relationship with them. This will enable you to build trust, which will in turn help them to do business with you.


Let me give you some practical tips that can let you succeed in an email marketing campaign:


1) Send a welcome email that rocks!


Welcome emails are the type of emails you receive when you sign up for a blog post update, newsletter, free downloads, etc online. It is an email that shows your gratitude to your subscribers for opt-in in to receive your emails.

It is an opportunity to get your subscribers to look forward to your next email. Welcome emails can get an open rate as high as 50%, which makes it more effective than newsletters. Also, customers who receive welcome emails are more likely to engage with a brand over the long term than those who do not.

This is why you need to create an engaging welcome email that will leave your subscribers wanting more.

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2) Put in place a nurturing sequence


Nurturing emails are emails you send to enable you to stay in touch with your subscribers. This is necessary because about 50% of your leads are qualified but actually not ready to buy.
Nurturing emails enables you to get them to the stage where they are ready to request a demo or where they can chat with your support team.What kind of emails will actually help you to nurture your leads?

The first types of email you can use to nurture your leads are educational emails. This is the type of email that teaches your leads things they want to know about your company, brand or products. It can also be to educate them on their pain points and how to solve them.You can send emails that enable you to further connect with them. Invite them to subscribe to your blog post updates and connect with you on your social media networks (such as Twitter, Facebook or LinkedIn). Follow each other to become part of their lives.You can also send regular offers that correspond to their sales cycle. You need to figure out the kind of offers to send to them based on their site behavior. Check out the topics they read most and create targeted offers to help you move them through the stages.For your subscribers who have stopped to engage with your emails or posts, you can send them emails that will help to re-engage them with your company. You can ask them specifically to give you feedback on the quality of your content, email frequency or any subject that will quickly generate a response from them.

When people opt-in to your email list, you need to take care of them. Start with effective communication. When done right, these follow-up sequences will enable you to interact and engage your audience.

Email marketing is a very effective tool to generate leads, but is not the only tool available for us, here you can find an hot list of 101 tips that can boos your lead generation strategy! Thanks for reading! Best of luck with your online income journey.
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