The top 5 Big brother Nigeria housemates have vital lessons you can learn about personal brand building, and OLUMIDE is here to help you spot them.

Nina rode on the "Miracle" Factor to get into the top 5. It all began with her choice of a partner, and somehow they were able to create an interesting partnership and won fans. But be that as it may, she didn't have enough equity in the partnership. It was all about Miracle. She rode on his goodwill until they fought. At that point, fans of the partnership had to choose where their loyalty rested. Nina however flattered to deceive, only for the final polls to reveal her true weakness.

Lesson: while it's good to ride on partnerships at some point in your brand building, you must bring something to the table. You need to have strong equity that can make you stand alone if/when there is a need to.

ALEX

Alex was supposed to be one of those boring and easily dispensable housemates until her dancing talent came to the scene. Her partnership with Leo came with a unique story of its own that was rather uninspiring and childish to viewers. And it would not have been enough to keep her in the house if partnerships had not changed. Her switch to Tobi was the game changer for her.

Although Leo's eviction seemed like bad news, ironically, it was the catalyst to her coming out of her true shell. With Leo, she was nothing more than her dancing, and a sulking baby. But with Tobi, she had a voice, a personality and mind of her own. She became enjoyable, and of course, her talent was a plus. And that was enough to ride her to the fourth position.

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