This is a collection of what you need to do to improve your website performance and to rank high in Google search. I just saw this piece and I decide to share with you maybe it will be beneficial to someone out there.

Steps with examples:

Images you upload on the site: assign alt attributes description of the image i.e give a description of the image before final uploading
Audio/videos content : provide transcripts of the phrases to go along with them
Title tags: the title at the heading of your website. What your website is all about is very necessary for search engine to rank the site based on what it stands for. Example is “Digital marketing, web application, technology”
Meta tags: Meta description. Meta tags that Google understands. See http://support.google.com/webmasters/answer/79812?W=en
Keyword density through tools: measures the way keyword are spread across your page. This is a tool you can use to monitor the keywords you use to rank high in a particle contents. An example is “According to data from digital analysts at GSMA Intelligence, tablets, smartphones, and quasi-smartphones are multiplying five times faster than we are. The number of active mobile devices worldwide currently exceeds 7 billion. That’s a lot of eyes on display screens. And many say, a reason for concern.” The keywords can be tablets, digital analysts, intelligence, and mobile device and so on, in the paragraph within the quote above. To see how keywords are spread around an article, check http://tools.seobook.com/general/keyword-density/
Keyword research: how to search for the keywords to use in a content or title of your content using this tool keyword planner-(https://adwords.google.com/keywordplanner). it help you to :
Know the competitiveness of the keywords you are interested in
Estimate the amount of traffic for those keywords
Suggest keyword to get new ideas and similar phrases you can use on your website.
There are many free keyword research tool you can use now and am going to list them below

Semrush (http://www.semrush.com/)
Wordstream (http://www.wordstream.com/keywords)
SeoBook (http://tools.seobook.com/keyword-tools/seobook/)
Bing (http://www.bing.com/toolbox/keywords)
Test your keywords in different search engines to understand where you stand in terms of ranking and competition. Consider using a long-tail keyword

Google rankings: for Google to start ranking you high, you must consider this two things
User experience: your contents must be user friendly and to assist the user to achieve their aim
Contents: have a quality content and a unique one coming from you.
What then are the rules of Google rankings?

Keywords found at the beginning of title tags
Google prefers lengthy content over short content (i.e 1500 plus words)
Serious about page loading speed
Responsive design
Link relevancy (backlink, guest content)
How Google panda rate your website

More refined content analysis i.e how unique and solid the content was and other similar factors relating to content
Duplicate and rehearsed content
True duplicates on the inside (having two urls leading to the exact same page)
True duplicates on the outside (using same domain and properties of a single content which could be owned by you or somebody else. Another is scrapers that will scrape your content and republish it causing problem to you( solution: developing site-authority DMCA takedown notice)
Quasi-duplicates on the inside: simply means editing a content to show that a whole page is different from the first by including just a sentence to the content
Quasi-duplicates on the outside: occurs when affiliates or partners pick up content from your website or copies of product pages from your site.( solution is keeping your pages stocked with fresh content and add an original or unique introduction to each product page or piece of content that has been borrowed
Search pages on websites
Too many ads
Webmaster’s secrets to rating high

for more click http://www.informationsecret.com/all-seo-search-e…site-performance/