We say a collection of specific data that is stored for a purpose and organized in a manner that allows its contents to be easily accessed, managed, and updated is called database.
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Computer-based databases give you a powerful tool for marketing more of your products and services to your new and existing customers and speeding up business processes.
This guide covers some benefit database can bring to your business and how to set it up.
Nearly every business would benefit from a consumer database because it costs the business far less to sell more goods and services to existing customers than to find new customers.
Imagine if you have to manufacture one thousand pieces of shoes today and you want to get them sold in a week or you have a service that is only for a specific group of individuals, my guess is that you would first need a database of the group of people to make things work easier for you.
As a business person, If you have a database you can use it for:

To keep in touch with your audience or customers and build a relationship with them (for example, through newsletters or emails)
To advise them of special offers
To sell them complementary products
To notify them about new products and services
To send information or offers only to specially selected groups
Such direct marketing tactics are very cost effective because:

You're sending the offers to people who have already done business with you or have interest in that area of business.
You can monitor the results more easily than other forms of advertising (such as newspaper adverts) because you can count the returns
You can send out tests of letters containing different styles or offers, and analyze the results to develop the most effective direct marketing package.
A database also allows you to build up a profile of your customers and therefore target your marketing more effectively. For example, an exclusive shoe store can use its database to target the 20% of its top customers, who are repeat buyers and account for 80% of the store's sales.
How to set it up a database system
There are basically 3 ways one can use to get your hands on a database
1. Many businesses use third party companies or individuals that specialize in designing, setting up their databases. Interactive databases are powerful and do require some time and effort to master. It may be more cost-effective and quicker to contract a third party than to invest time and money in training for you or your staff.

A third party can:

Help you design and set up the database in an efficient, user-friendly way, and give you some training in its use and powers.
Point out uses for the database that you haven't considered, including marketing uses and also administrative uses.

2. If you're on a tight budget, it is possible to create your own database. Many small businesses also use Microsoft Excel to store and sort customer contact details. Others use simple databases such as Microsoft Works or Lotus Approach. Both programs offer tutorials and database templates to help you get started.

For example, a book publishing company successfully uses the relatively simple database program in Microsoft Works to keep a database of its customers' names, addresses and products they have bought. The company uses the database for direct marketing purposes, including mail merge and printing of labels. The company has now begun collecting email addresses of customers as well, with a view to cutting costs in future through an email newsletter. It envisages moving to a more powerful software program in the future, but staff experience with the Works program has given the business a good grounding in the power of databases, at a minimal direct cost.
Although this is a beautiful idea the challenges lies in the fact that it will cost you more time to put this together and that time can be used in a more productive way.

3. If you are on a tight schedule and low budget, it is possible to get a database from a good source which is guaranteed to deliver the same result as you generating it yourself and most importantly at a subsidized rate. Many startups and small businesses are leveraging this opportunity to save time, work within the budget and ultimately make more sales. Example of such platforms is https:///71X1dP where you can get any downloadable product online at your fingertip.
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