Differentiating between traffic from lead generation is usually misunderstood by most people.

While traffic generation geared towards bringing more people/visitors to your website, lead generation focus on turning or rather converting these visitors into potential customers.

By definition, lead generation is a way of attracting prospects to your business/website through special yet common ways to appeal and convince people to actually make a buying decision and become a full-fledged customer.

Read my top 6 working strategies that will help you generate more leads and convert them into actual paying customers.
https://www.backdesk.ng/blog/2018/03/14/top-working-strategies-that-can-help-you-generate-more-leads/