FASHION FORWARD RUNWAY
This year, Wear SA is adding another event to its calendar with the launch of a ‘People’s Runway’. Organisers are asking members of the public, young designers, dressmakers, pattern cutters, seamstresses and anyone involved in the wider fashion industry to visit Canal Walk Shopping Centre on Saturday, 7 April dressed in their locally made outfits.

Label detectives will be patrolling the crowds expected to attend the runway, to ensure that everyone appearing on stage for the grand finale is a legitimate ‘local label lover’. There will be prizes for the best-dressed male and female members of the public as well as opportunities for an emerging menswear and ladies-wear designer to be recognised.

“The idea is to send a bold message that goes beyond the ‘local is lekker’ mantra, to ‘local first is best’. It is only by believing in and supporting locally made products, that we can break the cycle of reliance that a vast section of our population has on cheaper external goods. This is often a false economy when the quality of many so-called affordable products is compromised, leading to more frequent replacement,” says Wear SA.
http://jviks.com/2018/05/09/iwearsa-a-movement-to-inspire-a-nation-of-local-label-lovers/