Over 400 hours of world drama and telenovela is coming to TVC, Nigeria as part of a new output agreement with Côte Ouest Audiovisual of Cote d’Ivoire, West Africa.

In a significant deal, TVC has gained the rights to transmit, by terrestrial, DTT and DTH, blockbuster Telenovelas including; Labour of Love; Blood Ties and Brave Woman; alongside other African drama titles.

Announcing the deal, TVC Communications Chief Executive Officer, Andrew Hanlon said “The content deal with Côte Ouest Audiovisual forms part of a major investment in programming, infrastructure and people, aimed at increasing audience share and advertising revenues, and further propel TVC television and radio stations to market leading positions. Last week we announced another significant deal with BBC News which will bring over 360 hours of new and original, African focused content to TVC and TVC News channel.”

Côte Ouest Chief Executive Officer, Bernard Azria said: Our deal with TVC is just one step in our strategic plan to distribute content across the African continent. We are delighted to have signed this deal with such a significant broadcaster in West Africa. Côte Ouest's catalogue now comprises 18 000 hours of the best content produced in the four corners of Africa”