It is always preferable to have a text link rather than a graphic/image link because in a text link you can use keywords as the text on which hyperlink is given (anchor text).

In effect, you can make your anchor tag keyword rich. Anchor tags text is a very important criterion in the search engine ranking matrix.


Search engine optimization look at not only how many people are linking to you, how important they themselves are but also what they are saying while linking to you.


In fact, the search engine like Google has gone a step ahead. They not only look at the anchor tag but also the text surrounding it.


Is essentially they are trying to establish the relevance of that link to your pages content. If anchor tag is so important and more often than not, one cannot control what the world says while linking to you then it is very useful to have internal links speak the language of keywords.


This means that it is a good practice to use keywords as the internal linking text. Another important aspect of the internal linking then you should not do it using image map because many of the search engines do not follow image map.

The alternative attribute will give the information about the image and where it is going to provide the link.

You find the internal linking architecture, hierarchal, looping, extensive interlinking, redundant interlinks, broken links, dead links etc.

There are three forms of that can be assumed while planning the sites internal linking pattern. In this kind of internal linking, all the pages of the website are connected to the home page and home page is individually connected to all the pages of the website, but there is no linking between the pages of the website.


Link Looping
Link looping is kind of internal linking and its home page connected to the primary page and the primary page is connected to the secondary page and this process goes on till the last page is connected to the home page in this way a loop is formed. To Learn More About Link Looping, Get The SEO MASTERCLASS PACK By Following Source Link And Discover On A Step By Step Video Guide How You Can Increase Your Website Popularity Looping Links On Both Internal Pages and other people websites

Source https://nairalearn.com/course/search-engine-seo-masterclass/