How well have you been keeping up with social media trends?

Are you aware of the social media tools and best practices that are making buzz at the moment?

Well, here is a quick review of some of the trends you must not miss out from this year:

Crowdsourcing

Creatives, movements, businesses and institutions are all using social media to reach wider audience. They know social media is a great avenue to engage large groups of people and get them to take action.

LinkedIn, the popular professional networking site, is crowdsourcing professionals to give career advice on its site on pro bono basis (volunteer) through the Career Advice Hub it just launched.

Video content

Videos appear to be getting more engagement than photos and texts on social media. Social media marketing analysts say social media marketing strategies that have videos at their core will be far more successful.

Businesses that have videos deeply embedded in their social media strategy had recorded 27 percent higher click-through ratio (CTR) and 34 percent higher conversions online.

AI chatbot

Articial intelligence powered chatbots are online customer support representatives and brand ambassadors that are available even when you are offline to respond to customers. Customers like to get quick replies to their complaints or comments on social media and AI chatbots are made to handle this.

Facebook Messenger has a chatbot that many people and businesses are already using. If you want to build a bot of your own, you can do that in 10 minutes with Chatfuel.

Mobile content

Analytics on social media usage have shown that most social media users do so via mobile. Also, Facebook accrues 84 percent of its ad revenue from mobile.

All these points to only one truth: you should be designing social media campaigns with mobile in mind. Businesses that refuse to use a mobile-focused social media strategy may find it hard to compete in the digital economy.

Audience over channel

Regardless of platform, if you want better ROI, your social media strategy must be tailored to your audience. If you are targeting young and hippie people, Instagram may bring you better ROI.

But this does not mean you should boycott all other social media channels. Every channel has its unique reach and capabilities. You can innovate around every channel to engage several segments of your target audience.

Need a smartphone that matches your social media need? See our online store on www.xright.com.ng for a wide selection of smartphones.

Source: https://xright.com.ng/social-media-trends-must-not-miss-2018/