If you are implementing SEO for your website, it doesn’t do much unless you select the right keywords for your link building campaign.



1. Who Is Your Targeted Audience? Who are your potential customers? What words are they most likely going to use to find your products or services on Google? Write down the top 10-20 key phrases that best describe your services or products. There should be a few words here — not just “lawyer,” but “San Diego divorce lawyer.”

2. Where Is The Most Traffic? Create a list of words with the help of SEMrush tool. Then insert your list into the Google Keyword Planner to find the most searched keywords. Use the synonyms feature to get more ideas. If there is a lot of traffic (in thousands), focus on the exact match only.
If there is not, then look at the phrase matches. Having analyzed the whole bulk you will be able to define the most popular search queries and choose them for optimizing your site content.
Rank the analyzed words and phrases in the hierarchy of traffic, export them into an excel spreadsheet and highlight the ones you would like to rank for.

3. What Keywords Are The Least Competitive? (which contain 4 or more words). For example, if your initial desired key phrase was ‘link building’, but it is too competitive, you may want to switch to, for example, ‘link building service USA’, or ‘quality link building services’. So, how to choose keywords? Just analyze the traffic for different variations of such phrases for finding words that may bring maximum visitors to your resource.
Always check the competition of your words using our Free SEO Cost Calculator. Submit as many phrases as you have; in this case, you’ll have more chances to find more affordable and less competitive search results. There is a tricky way that can allow you to increase your traffic for 1,478% from Google, and, at the same time, get to know how to choose keywords that are more affordable keywords and save your budget. Find Out The Cost of Top 10 for Your Keywords

4. How To Choose keywords For SEO That Are The Most Profitable? Are people, using your selected search phrases, looking to buy something? A phrase like “Swiss watches” may have 10x more traffic, but a phrase like “buy a Swiss watch” will bring in the bucks with a higher ROI and will take a much shorter time to rank. Use your head together with machine analysis of keyword efficiency. This is the best method of how to choose keywords for SEO that will bring maximum profit in future.

5. Test Your Search Criteria with Google AdWords Before You Invest in Them Here’s a simple tip that could easily save you 12 months of work: setting up an effective SEO campaign in a competitive market can be a long, drawn out and expensive process. Worse yet, if you are focused on the wrong phrases, you might need to start over again after you find out that your site is not producing the results you want. An easy way to avoid needing to start over is to test the value of your selected words before you heavily commit to your SEO strategy.

Buying PPC from Google AdWords allows you to see what queries drive traffic to your site that converts to leads and clients! Many people waste thousands of dollars to find out later that their search phrases don’t bring them the right audience. Test your keywords in AdWords to avoid that. Learn how to do this right. 6. Focus & Diversify! Select a few main phrases, which you want to rank high and focus on them until you get the 1st place on Google for each of them.

Don’t invest in more than 5 main words at a time unless you can afford that or if your search phrases are long tail keywords (with very low competition). One of the biggest mistakes of many SEOs is trying to reach high rankings for 10 or more highly competitive queries at once with a low budget.How to choose keywords for SEO to get into the Top 10 of Google, is to target long tail keywords because they are much less competitive, more profitable and less risky.

And plus they can bring you the same traffic as a short query if you invest in these long tail keywords the same amount of money.

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