I once got a client on a social media platform. He needed a logo design for his brand and so I sent him our creative brief.

On receiving his response to our creative brief, it was evident that he had not established a message he would want to communicate to his audience about his brand.

With growing awareness about the need for a brand identity and what’s in a logo, most businesses have begun to seek for good logo designers.

But like this client many they do not realize it’s important to have their brand message embedded even in their design and their marketing strategies.

Many businesses would have their logos and websites done, thinking their brand identity is set and ready to fly.

But branding goes way beyond that. Your brand identity is just the overarching umbrella but consists of your brand message and brand personality.

While your brand message is how you verbally describe your brand. Your brand personality is the means by which you express that message visually. It’s the colours you choose, your logo design and the activities you perform.

However, your logo and colours may attract attention, but it’s the messaging that will connect with your audiences and drive response.

Once design has established the look and style, it’s the message that will clarify your positioning and articulate your value to your target audiences.

Of all the brand elements to consider, the identity and messaging are the most crucial and should be the first, because it guides and informs all the other areas of your brand from the logo, to your brand colour palette and packaging.

This makes sure they all match up, are aligned, consistent, and describing your brand in the best way possible.

do you have a brand message

Brand messaging is therefore your verbal brand. It’s your brand... https://www.tekxus.com/blog/2018/06/05/do-you-have-a-brand-message/