Snapchat has partnered with SeatGeek to introduce in-app purchases of event tickets.

This is notable as it shows Snapchat is continuing to build on its in-app purchasing capabilities. Although limited in nature at this point, it could mean new opportunities for businesses in the future.

Selling of tickets within Snapchat was first tested in a pilot program last month. The Los Angeles Football Club sold a handful of tickets to a single game through Snapchat.

The team published a Snapchat story that allowed users to swipe up and buy tickets without having to leave the app.


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