Just a few weeks ago, during an onstage interview at the Code Conference, Snap CEO Evan Spiegel zinged the blue juggernaut that’s haunted his company with this line: “We would really appreciate it if they copied our data protection practices also.”

Ouch. The dynamic between the two companies, of course, has seen Facebook — after unsuccessfully trying to buy Snap after several attempts — copy and repurpose everything of its smaller rival that it possibly can, like Stories and ridiculous camera lenses. Snap, for its part, has successfully peeled off a younger demographic from Facebook by being everything Facebook is not — like fun and, with Snap’s announcement today of its developer platform, ostensibly more focused on privacy.

This news is probably mostly worth cheering. Facebook’s whole model was built on swallowing as much data, usage, insight, time — everything that it could. There’s a reputational element here for Snap in terms of getting this right. You can’t exactly wag your finger at Facebook and step in the same messes it did.
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