writing post, making video and podcast are really necessary to make engaging post online, especially on the social media. However using memes helps you explain a scenario and get people engaged without pushing too hard. Here is Jonathan Long's idea of the use of memes in making engaging posts online;

Marketers and brands have taken notice, and they are quickly becoming more common in advertisements and campaigns, simply because of the amount of engagement they generate. Memes can help you bridge the gap between your brand and your target consumer, and while memes aren't the save-all answer for everyone, it's definitely something worth exploring. Here are a few things to consider if you want to leverage memes in your marketing message.

Related: The impact of social media on consumer behavior

It helps you engage audience without pushing too hard;
Memes, though, allow you to use humor and entertainment as a way to attract attention and be rewarded with engagement, which can then help amplify your message organically. Memes are made for social media -- easy to consume and easy to share. You are able to experience high-engagement rates using memes because your audience doesn't feel like they are liking, commenting and sharing an advertisement. They just see it as a meme.

It help unpopular brand trend quickly on social media;
The use of memes helps new brand to gain more followers and engagement online without so much stress and input. Audience see it more as fun than a marketing strategy.

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