DAVIDO ANNOUNCE DATE FOR LONDON 02 ARENA CONCERT
Nigerian superstar David Adeleke popularly known as Davido is set to shut down London’s 02 Arena with a massive concert.

This was made known by the singer on his Instagram page shortly after the successful performance at WIRELESS music festival in London.

According to him, the concert would be held on 27th January 2019.

The pop star has picked up the challenge to hold next sold-out London concert at the prestigious 20, 000 capacity 02 Arena.
Read more.......https://newsbreakers.ng/davido-announce-date-for-london-02-arena-concert/



POP STAR JUSTIN BIEBER ENGAGED TO HAILEY BALDWIN
Canadian pop star, Justin Bieber on Sunday finally proposed to model, Hailey Baldwin whom he has dated for one month.

According to reports, the 24-year-old Canadian heartthrob proposed to the 21-year-old over dinner Saturday night at a restaurant in The Bahamas.

Confirming the news, the excited father Jeremy Bieber took to his Instagram page to share a picture of his son with a caption on it.
Read more........https://newsbreakers.ng/pop-star-justin-bieber-engaged-to-hailey-baldwin/


MULTICHOICE TO ADJUST DSTV, GOTV SUBSCRIPTION RATE
Multichoice is set to slash the subscription prices on its terrestrial platform, GOTV while increasing prices on its digital satellite platform, DSTV.

The hike in tariff, which will affect the five DSTV bouquets, is likely to go up before the commencement of the English Premiership in August.

The new rates may see DStv Premium subscribers paying N15, 800 instead of N14, 700, a difference of N1, 100. Compact Plus subscribers may begin to pay N10, 650 instead of N9, 900, DStv Compact will rise to N6, 800 from N6, 300.
Read more..........https://newsbreakers.ng/multichoice-to-adjust-dstv-gotv-subscription-rate/



HOW DIGITAL IS HELPING THE GROWTH OF NIGERIA’S MUSIC INDUSTRY

Back in its early days, the contemporary Nigerian music industry’s focus revenue-wise was limited to physical music sales, fees from appearances and shows and for the more popular artists, endorsement fees from brands and companies who felt they could transfer their brand meanings to products and services. Those days are long gone as increased penetration of the internet has brought about new revenue models, thereby necessitating that artists look for more technological means to market their music and brands.

A systematic approach to Music Marketing is relatively new in these parts, and the norm has been music creators putting the basic principles of retail marketing to bear: introduce a product (song/album), advertise (promote) it until there is consistent need for the product, watch revenues shoot through the roof, rinse and repeat. Barely was there a scientific effort to gather data on consumer trends and create content and marketing campaigns based on this data. The market was a free for all, and the loudest brands thrived and excelled.
Read more..........https://newsbreakers.ng/how-digital-is-helping-the-growth-of-nigerias-music-industry/