Contrary to insinuations, affiliate programs are not the exclusive purview of the eCommerce industry.

Smart events and ticketing businesses are utilizing affiliate programs to achieve more than just brand awareness. Its performance-based, cost-effectiveness has made this marketing channel the darling of small businesses string on little or no marketing budget.

With many events coming up across the major capital cities in Nigeria, events planners and ticketing startups can leverage on this channel to quickly expand their reach to target audience, and acquire new customers for their concerts, conferences and training.

So how can event planners and events hosting organizations with little or no marketing budget leverage on affiliate programs to spike revenue from ticket sales?

By setting up affiliate programs, event startups can create strategic partnership that will reward attendees to their events with a percentage commission for every ticket sold through them.

To achieve this, events-oriented businesses will need to create specific affiliate links which customers and attendees can promote via their blogs social media channels or via email marketing.

With these affiliate links, event promoters will be able to monitor the progress and earnings associated with their specific promotions.

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