Studies have shown that humans have lower attention span than some animals. "If you haven't heard, a recent study … said that we now, as humans, have a shorter attention span than goldfish." Often times, media messages are fleeting in nature and require really catchy presentation forms to gain reasonable attention from audiences.

Thinking on how organisations can retain attention of its audiences online, especially, John Mayer thought it wise to deploy the use of inforgraphics. In this article, however, you will be exposed to some basics steps to creating catchy inforgraphics in the stead of writing long articles.

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Based of John Mayer's guidelines, you could take the following steps;

Decide which type of infographic to make.
There are two types of infographics, Meyer says: brand and editorial. Brand infographics are like visual press releases. They introduce a new product or service, celebrate a milestone or announce an acquisition. Brand infographics feature the organization's font, colors and general design guidelines, making it clear who produced the infographic.

Editorial infographics are story-driven. They share new research, compare and contrast elements, or illustrate a topic's history. The organization's name doesn't usually appear until the bottom of the infographic, because the goal is to provide value, not trumpet a brand.

Lay a Framework
"When you're in high school and your English teacher says you're going to write a research paper, you start with an outline. Follow that same model," Meyer recommends. "What's the thesis of your infographic? What's the main point? What's the goal? ... Outline your three main points, your three high-level themes. … Then, is there a summary or conclusion?"

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Gather data.
Amass all the information you want to include in your infographic. Collect any data that could help tell your story.

Build a wireframe.
"A wireframe is a graphic designer's version of a blueprint. Draft your infographic without worrying about colors or stylistic details. Focus only on the layout and ensuring all your data fit. This step provides an additional opportunity to filter out any unnecessary or irrelevant information you've missed".

Create a mood board.
"If you've ever redecorated a room, you might have created a board with paint swatches, tile samples, photos of furniture, etc., to get a feel for what the room would look like before you begin redecorating. A mood board fulfills this same purpose for infographics".