One perfect way of building your local community on Instagram is holding an offline event. Make an attempt of breaking the online uniformity. Hold an event that allows you to meet your Instagram audience face to face. Inviting your Instagram followers to a physical event is likely to make them feel recognized. This initiative makes your audience feel like they are part and parcel of your business. This would then enhance their loyalty to your brand. Therefore, you can break the online routine and treat your followers to a physical event.

Offline events can be held at your place of business. Likewise at a location that will be comfortable for your followers. While such events might not require specific locations. However, the offline event you organise should be relevant to your business. These events act as promotional activities for your brand. Hence, always go with whatever you are offering at your place of business. This is yet another instance of killing two birds with a single stone. Inviting your Instagram family to an offline event promotes your business. Also, treating your audience to an event showcase your business.
All you need to do is to post a date, time and place of your offline event. Invite all your Instagram followers to attend. While this is a perfect initiative of creating brand loyalty amongst your Instagram audiences. It is worth noting that this strategy only works for audiences who are close to you. Such events might be very helpful to your audience in terms of monetary value. Followers who require to come to your event with limited expenses will make it. Those followers who have to face a large amount of money to attend such events may not attend. This strategy works for loyalists who are close to you or your business.

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