The competitive conditions in the ever-thriving ecosystem of app development world are constantly evolving. This has pushed a successful app development company to put its focus into catalyzing app concepts that do not just work well but shine amongst the crowd.

Being up-to-date with the latest design trends and working hard on the development part is like the embryo phase. Promotion and marketing complete the birth of an app.

There are over 1,000,000 apps in the Apple’s App Store, Google Play Store has even more. Keep in mind that app developers are putting their hearts and hard work in the bowl of the ultimate recipe which produces an app that will taste nicely to an audience that could be your target as well.

Are you doing all it takes to achieve the same goal? We understand that you might have spent a considerable amount of time, effort and money on conceptualizing, designing, developing and testing your app, but that’s just the beginning.

This may sound strange, but the fact is, there is a whole range of actions and hundreds of man-hours of hard work before you can call your app a success. This is because the success of your app depends on its popularity.

In this article, we will share some tips on how to make your app more visible so you can stand out from the crowd and gain more downloads. Let’s see each aspect you need to work on in order to make your app unique to the audience and stimulate downloads:

Make sure your app solves a problem

Before you even list your app in any app store, make sure that it addresses your target users’ problems and needs. It could be helping someone who wants to learn a new language but hates commuting to class, or someone who wants a taxi to come to them without having to leave the house or hotel room. Whatever need you’re addressing, an innovative app that solves a problem will always find the user. They will keep the app and actually use it, and eventually, your customer base will expand by word-of-mouth.

The Name of your App

Your App’s name needs to be astute, stylish and thoughtful. You should preferably make it short and creative, making sure that it relates to the genre in which the app belongs, and gives good hints on what it’s all about.

Use catchy words that are understood by the users because this creates better conditions for the name to be memorized and shared with ease with their friends and family.

Feel free to use sentence case to differentiate yourself. Successful apps using this approach include “WhatsApp”, and “Candy Crush Saga”. At the same time, don’t plagiarize other app’s names because while you might gain recognition, you will most definitely lose legitimacy.

Some other trending naming techniques include adding prefixes and suffixes, word juggling and adding “Z” at the end of the app. As a general rule, avoid using all uppercase letters, juggling too many lower and upper case and including random numbers. Doing so will make your app look sketchy and less legitimate.

App Description

When the user visits app stores, they most likely don’t know your app or what it does. Use a straight forward powerful choice of words to describe the best features of your app and what it offers. So the app description gives them a sneak preview of what your app does and why they should download this particular one and not the next one on the list. If you simply write “The app is so good with very nice features, and you should download it” you’re definitely headed for failure.

The name and description are often given secondary importance, but focusing on writing a powerful description and title can make a huge difference for the success of an app. Not only app developers but also marketers sometimes make the mistake of not using effective headlines in their marketing pieces and end up with the failure of not grabbing the attention nor stimulating their audience to further read their content.

The most important components of for your app’s description include precision, readability, content-richness, and accuracy. That said, make sure to point out the problem that your app solves, why it’s different from the rest and why the user should download it. Don’t forget to include keywords relating to your service, product, genre or industry.

Videos and Screenshots

The app description does well to explain what the app is all about in summary, however, it might not be able to capture the user’s attention in the first instance. Vivid screenshots and a captivating video will capture your users’ attention and give them the exact idea of what your app is and how it works. This will definitely make your app unique and stand out from the rest.

Genuine Reviews

Sometimes it can be tricky for first-time users to judge an app by simply reading a short description, looking at screenshots or watching a video. And this is where the App reviews come in. Users like to share their experience with apps, whether it was a complete mess or something worth downloading. Your focus is to get as many positive reviews and comments as possible.

Encourage users to leave a review about their experience. You can choose to offer some incentives like discount coupons to users who choose to review your app. But be careful not to make it look like a “bribe”. Your aim here is to get genuine feedback that will help you improve your app over time and encourage more people to download.

Give the app a push with SEO

Even if you follow each instruction carefully and promote it or even start a campaign, it doesn’t mean you will reach the top positions immediately and your app’s success is not guaranteed. Using SEO services for your app can be a game changer for the ranking of your app in the app store. Optimizing your app for organic search ranks can be the fuel that starts the engine of your apps’ popularity.

Consider these tips for the SEO of your app

Modify your app’s name to mark your brand – Try to include app store and play store link titles in your apps profile page, because this plays a major role in your app’s brand represented by its unique name, and for the overall value plus equity of the link.
Link your app’s profile page from the homepage – Too many brands underestimate the power of important links, so you should not make this mistake but pay attention to the link equity of said links. The landing page that is dedicated to your app’s profile should be enriched with the reviews, screenshots, videos and other important features that represent the usability of your app.
Get equipped with a QR link that makes it possible for your app to be downloaded from the desktop landing page – This brings benefits because it makes your app easily accessible to the visitors who use the desktop site. The QR link stimulates app installs making it compatible for different devices once it’s scanned. Before generating the QR you need to compress the link. The QR platform should use link compressions that show crawl requests of bot QR.
Bottom line

As you can see, if you really want to build an app that stands out in the crowd, you need to solve a real-world problem – as the first step. Next, focus on the above tips to promote it decently and make it visible to your target users.

As mentioned, don’t neglect the importance of your app’s title and description, as well as reviews, videos, and screenshots. With that addressed, you should be on your way to success from a solid start.

Source: How to Make Your App Stand Out from the Crowd

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