Choosing a business name is important because it has to be gotten right. To get a catchy business name, you have to follow these steps which worked perfect for me when I used it.

Go back to the basics
Review why you want to start the business, what it is to be known for, the visions, mission and selling proposition for your business. Also consider the industry you are in and ensure you are personally happy with the final choice. This is important because your business has to live with the name for a long time. It should be a unique unforgettable name.

Conduct a brainstorming session.
Think about the name suggestions that are coming to mind and write them out. This you can do with a friend, colleague or partner. At this stage, you will have a very long list of names. Do not be afraid, you are still doing alright. Be creative. Let the thought process flow freely. Follow the guidelines that you have set for yourself. Avoid names that will limit you to particular geographies or location or allow you move around to add product lines.

Keep it simple
Simplicity is sexy. Straight-forward names are back in style. They cost less to brand.

Take time off
You will have a long list of names most likely. Remove those that don’t resonate with you till you prune the list to about five names. Then walk away and come back after a time. If none of the names feels right to you, then start brainstorming again.

Check For Availability
If it is acceptable, check for availability – both at the corporate registration authorities in your country and online through Google search. Check if the .com domain for the company name is available. Customers tend to associate .com with established brands than .net or others. If not available, then check if the domain owner is willing to sell. Check if the name is trademarked or not with the registration authorities. Check on the social media platforms for the availability of handles generated with your business name.

Ask the right audience
Ask the right audience (aside family and friends). The right audience are people who are going to be using your product or services. Find out if the name makes sense and if it links with the product or service you are selling.

Secure the business name
This is done by registering your business with the appropriate authorities (probably working with a lawyer). Incorporating a business name, even when the business is small, is important so that the business is a separate legal entity from you the owner.

Follow these steps and you will get a catchy name for your brand. Don't forget to thank me later

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Stop these useless lectures that leads to nowhere. Teach us how to give names to our kids. Publish educative contents.