The Juventus star will need a superhuman season - even by his own high standards - to cart off individual awards as his greatness is taken for granted
Cristiano Ronaldo took the decision to stay away from the Grimaldi Forum in Monaco for the Champions League group stage draw on Thursday, where the winner of the 2017-18 Player of the Year contest was also to be announced.
At the conclusion of the ceremony, where Ronaldo was announced as UEFA's best forward, the Juventus CEO Beppe Marotta confirmed that it was a late, personal decision from his new superstar striker and one that the club respected.
It has since been speculated that Ronaldo avoided it because he was not going to win the main award. His former Real Madrid team-mate Luka Modric took the spoils instead .

"It's ridiculous, shameful,” he told Record . “The winner is not in doubt, as Ronaldo is the best in his position.
"Football is played on the field and that's where Cristiano won.
"He scored 15 goals, carried Real Madrid on his back and conquered the Champions League again.”
Mendes may well be Ronaldo’s biggest hype man and usually needs no encouragement to promote his No. 1 client. But, on this count, he was right. UEFA's jury erred and erred badly by not giving Ronaldo the top prize.
He scored 15 goals in only 13 Champions League games and did more than most to help Madrid carry off their third consecutive European title. He may have been quiet in the final, but he stamped his class all over the competition all season long.
His overhead kick in the quarter-finals against Juventus was rightly judged as the competition’s best goal and his nerveles

http://www.goal.com/en/news/mendes-was-right-ronaldos-uefa-snub-was-shameful-he-was-the/ns2n9a5myuzd1bcgoc7l372a1

Modric deserved the award