Sony unveils the Xperia XZ3, as the Japanese electronics giant attempts to retaliate against rivals Apple and Samsung in a battle for the premium smartphone market.

The XZ3 is £300 cheaper than Apple's iPhone X at £699, The prices was unveiled at Germany's IFA consumer festival in Berlin.
The firm wishes for it will steal some of the limelight ahead of Apple’s imminent iPhone launch on September 12.

The device comes with a 6-inch display, is capable of 4K filming and has a 19MP front camera and a 13MP selfie camera.

Ben Wood, analyst at CCS insight, said the launch was Sony's latest effort to play catch up in the lucrative global smartphone market, but expressed doubt about its prospects.
He said: “The sad truth is that Sony is a minnow in the smartphone market these days.”
With the XZ3, Sony has brought its Bravia OLED TV technologies to the screen of its flagship smartphone for the first time.

It comes with what Sony describes as "artificially intelligent sides". Called “Side Sense”, the feature enables users to double tap the side of the device to call up a user's most commonly used apps.
It also has a Smart Launch feature that detects when the phone is being held horizontally so that it can automatically launch the camera app.

Sony XZ3 Specifications
Operating System Android 9 Pie
Display 6-inch OLED, 2880x1440
Processor Snapdragon 845 64-bit
Rear Camera 19MP,
960 fps FHD slow-mo, 4K HDR video
Front Camera 13MP f/1.9 wide-angle
Battery 3330mAh
Charging USB-C
Dimensions 6.2 x 2.9 x 0.4 in
Colours Black, White Silver, Forest Green, Burgundy
Price £699

Sony Mobile deputy president Hideyuki Furumi said the XZ3 is ''packed with Sony's cutting edge audio and visual technologies''. The new smartphone reveal at IFA comes just weeks before Apple reveals its latest iPhones, anticipated to be a trio of smartphones that will build on the success of the iPhone X.

Thomas Husson, analyst at Forrester, said: “IFA is definitely no longer a smartphone show, especially after Samsung’s earlier announcements in August and Apple’s upcoming new range of iPhones.”

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