Advertising on radio has proven to be an effective and efficient medium to help generate brand awareness and grow business for big companies. But for small and mid-sized businesses that are on a tight budget, it pays if you know some tricks of the trade to keep radio advertising affordable and base on your budget.

Despite the rise of television, cable, and the Internet as advertising platforms, radio advertising still makes sense, a lot of people still drive to work with their cars or enter public transport, it’s a good platform to get your advertising message out to daily commuters.

Some companies tend to advertise more on radio – e.g jewelries stores, salons, event managers, make-up artist, fashion houses, computer stores, caterers, hotels, auto dealers, banks, and lot more. They tend to be local and they often provide a phone number, website, or location so that you can reach them. At the end of the day a lot of them want you to come into their stores to buy their products and services.

The key here is knowing how much you want to spend and being able to negotiate for what you want. You have to look at the target audience you want to reach, size of your budget and the name of the stations you are interested in purchasing advertising space from.

How to Buy Radio Advertising On a Budget: Tips for Negotiating Radio Advertising Deals

The first rule of thumb to save a lot of money on radio advertising is to plan early and negotiate a long-term (13- or 26-week) or yearly contract. Stations often provide discounts or value added services for clients who want to purchase a designated amount of advertising in advance.

When you lock in a longer term advert space, your rate is guaranteed for that contract period against future rate increases, because you have payed in advance. Airtime is generally billed weekly or monthly only after the commercials air. If you don’t purchase your radio campaign in advance, you are at the mercy of supply and demand, whereby rates may increase as inventory decreases, you may not be able to run your campaign at all if an advert space is sold out during their busy months.

Very Important Note:

Outside of on-air radio spots, there are other opportunities you may have on radio to promote your business. Here are a few:

* Radio station events promoters programmes;

To add value to your radio campaign, make sure to ask about any promotional opportunities.you may want to sponsor a radio station events as a way to boost your advertising, This can be negotiated with the presenter of the radio programme to fit your budget. “For example, a radio station may host a presenter on a business series in which advertisers can advertise their products and services.

adverts sponsors space may include:

* Audio-only “live reads” that you or your co-hosts read during the Radio Show.

* Banner ads on their Radio Show’s or Station’s Website or blog.

* Product reviews of sponsor products.

* Contests & giveaways with prizes sponsored by you the advertiser.

* Create specific show segments that are brought by you the advertiser or sponsor.

Final Note. Its very important for you to take the time and explain what your Radio Advertising budget is and to find a radio presenter that you can negotiate a good deal with.

If you are operating your business within Port Harcourt and you are looking for a way to attract more customers, here is an opportunity to promote your business on our upcoming weekly business radio events.

Joshua udom is a radio presenter, event consultant and a blogger.

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Article Source: https://joshuaudom.com/how-to-get-cheap-or-free-radio-advertising-for-your-small-business-in-ph/