FULL ARTICLE: https://smestories.com.ng/business-innovation/

Business innovation is very key for any organization that wants to stay competitive and even grow.
Setting up a business enterprise and sustaining it takes a lot of hard work, businesses operating in the same market space are constantly trying to outdo each other, doing the same thing the same way even if your business is doing well, might not cut it in the long run. Innovation in business ensures you are constantly thinking of fresh ideas to improve your business.

1. Study Your Competition: You always want to be abreast of your surrounding, sourcing for and keeping data on the other companies playing in the same field as yours can spark up ideas on how to do things differently. For example, taking your product and putting a new spin on it could be a good way to go. Anything you can do to add value to your product will always be appreciated by customers, which would automatically mean more patronage for your business.