Are you having problem attracting and keeping customers for your business, and you are looking for the most effective ways to attract and keep your customers for life? As business owners, there is nothing so exciting than getting customers flooding our doorsteps for business transactions that will lead to profit.

You get that rush of adrenaline as you stand on the precipice of greatness ready to simultaneously help that customer improve their lives with your product or services while also adding profit to your bottom line.

What a magical feeling right?

The problem is, not everybody gets to experience this and it is so frustrating. Without wasting much of your time, I want to share with you as a business owner 5 ways to attract and keep your customers in your business for life.

1. Identify your Ideal Customer
The first thing you need to do to attract and keep customers is to first decide who your ideal customers are. It is easier to attract customers when you know the ones you are looking for. Without an idea of who your ideal customers are, you probably wouldn’t know where to start looking.

Narrow down the focus of your ideal customers. The mistake most entrepreneurs make is that they feel their products or services serve everyone. Everybody can’t be your customer. You have to find a specific target audience first before you can attract them.

2. Use Social Media
Another way you can attract and keep your customers to your business is through the use of social media networks that you think your ideal customers are active in. Facebook is one powerful social media platform you can leverage on to attract and keep your customers for life.

If you run a B2B kind of business, LinkedIn is the best platform to find your ideal customers. You have to be very active on social media platforms that you know your ideal clients are members in.

Always be creating content that allows you to connect with your desired customers. Resist the urge to sell at first. Serve the audience with valuable content and you will keep them hooked for life.

3. Build Partnerships
Teaming up with businesses that offer complementary products or services offers you the opportunity to take advantage of synergy, which can be very effective in building a business.

Being friendly and partnering well with others is an amazing way to reach new audience. For example, if you offer SEO services, you can as well partner with businesses that build websites.

The stronger the relationship you build with business owners, the more likely they will refer you to others because you are also showing them that you offer more value than just the product or services you sell. This is another ways to keep and attract your customers for life.

4. Use Direct Response Marketing
Have you heard about this before? Your best bet for reaching out and touching customers is to use tactics to encourage them to complete a specific action like dropping their contact details.

Create messages directed at your target customers. Learn to create advert that attract your ideal customers by giving them something for free in exchange for their email address or contact details so as to get them into your funnel.

When they enter into your funnel, send them compelling messages, something of value to them that tells them that your product or services is what they really need to make their life better in that area of their needs.

If you don’t know how to use direct response marketing, you will need to learn about it so as to get customers coming to you instead of you pursuing them.

5. Keep Your Customers Happy
Will you be happy to refer a business to your friend and family members if you are 100% satisfied with their service or product? I bet you will say yes. That is what happens when you make it a rule to make your present customers happy.

Each year the average business loses around 20 percent of its customers simply by failing to attend to customers. It is far better and cost effective to retain customers than win new ones.
A happy and satisfied customer will always help preach about your business to their family members and friends. They become your marketer through words of mouth.

This is one strategy that is better than, because you don’t get to spend to attract and keep new customers, as your satisfied customers help you do the job for free.

To round it up, please note the 5 ways to attract and keep your customers I highlighted earlier. Follow these tips, and you are on your way to having good time with your client or customers.

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