Before i explain why it is better to employ the services of a web designer in a web development project, i would like to define some parameters.

Who is a Web Designer?
A web designer is someone who applies various skills and disciplnes (graphic design, programming, typography, user experience, SEO, layout, aesthetics) in the production of websites.

What is Wix?
Wix is a cloud based website builder platform for users that subscribe at a given price, this platform allows users to create HTML5 web sites and mobile sites through the use of online drag and drop tools. Users may add functionality such as social plug-ins, e-commerce, online marketing, contact forms, e-mail marketing, and community forums to their web sites using a variety of Wix-developed and third-party applications.

No doubt wix is a fair alternative for the following poeple

People who love to do things themselves.
people with lots of time and energy to learn and build there own websites
People who want a simple website with low functionalities and control
People who are not interested in expanding their websites
People that don’t care much about SEO
Beginners in the website world
The list goes on and on.

Wix is good but having a web developer handle your websites opens a whole new world of possibilities in terms of ;

Quality of design
Added functionalities
User Interface
Experience & expertise brought to the table
Best practices and web development trends
Graphic illustrations and imagery
SEO Best Practices
There is more to building a website than just design, it involves a good understanding of graphics, compelling imagery, coding skills, user understanding, marketing skills, writing skills, and creativity. You can’t possible have all those skills but the web designer holds the resources and technical know-how to deploy a website like olx, jiji, nairaland, the list goes on.

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https://dropletsweb.com/why-it-is-better-to-use-a-web-designer-than-wix/