Whether in developed or developing countries, consumers usually express their positive and negative views on delivery and products. Positive expressions arise when they have experienced unique process while purchasing their favorite products and derived maximum benefits. Negativity, on the other hand, evolves when the buying process and the products are faulty, denying them unique experience and maximum satisfaction.

However, the emergence of new technologies that allow companies and consumers to interact on salient issues on products and services has created a unique opportunity for businesses to address crucial issues arising from the service delivery and products.
We examined the interactions that occurred between manufacturer of Peak Milk and consumers. Our analysis shows that the producer of the product deployed its official Facebook page towards connection of the product’s values with the prices of the product’s types. Dissecting the interactions, we discovered that consumers discussed benefits they are deriving from consuming various types of Peak Milk and high cost of the brand’s categories.

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Our analysts probed this further by analysing the benefits of the product as expressed by the consumers. The reactions established practical, emotional, logical, functional and social benefits. By practical, we discovered that consumers are concerned about the tangible and usefulness aspects of the product. They are emotional when they had memorable experience with their families and relatives while consuming the product. Most of the consumers are found to be reasonable in their expression of the experience they had while using the product. We equally learnt that consumers are satisfied with the physical growth they are seeing whenever they used the product. Most also expressed how the product has enhanced their image in the society...Continue
https://www.enterprations.com/index.php/2018/09/20/insight-how-to-connect-consumers-with-values-and-prices-in-a-digital-environment-2/