Online Marketing is the application of the Internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives. It is the process of marketing goods or services online through the Internet both for those whose income is derived solely from the Internet and for those who have a brick and mortar location but choose to advertise on the web. Online marketing is also known as internet marketing, web marketing, website promotion, online business or Internet business among others.

With increasing participation and involvement in the internet it has steadily risen to become one of the best fora for marketing. Leading to an increasing nature of this discuss among scholars and business associates. Also, equally resulting is an unyielding interest by business students leading to them placing more relevance to this discuss in their undergraduate research projects. Below are the benefits of online marketing to small scale businesses:

Global Marketing: Online marketing gives small scale business the forum to expand customer line that is having a lot of customers. Also, it has also expanded the business and enhanced profit maximization. Thereby, expansion the frontier of the business beyond the borders of their state or country, if you like.

Affordability: Online marketing has overtime proved to be a convenient and a really affordable medium of marketing.

Exposure: Online marketing bestows on small scale businesses exposure by being able to reach out target market. Through this medium, they get feedback from customers as to how better to satisfy their needs and improve on their services.

In all, the benefits of online marketing to the growth of small scale businesses cannot be overemphasized. In this era where internet has proven to be the largest continent in the world, it would be disastrous for a small scale business to strategies her growth plan without including online marketing.